MTX Pricing Bowen Research

Conjoint has been the premiere tool used for consumer pricing research in the US the last 30 years.

  • It’s also the 4th most used consumer software research tool in the US, according to a study from the American Marketing Association

In fact, in a live-market test at TGI Friday’s in London, using the new menuing method, revenue increased by 17%.

And, we are offering one “no cost” trial offer to optimize items.

My analyst is one of the few in the world trained, and with practical experience, in this new form of conjoint, menuing.

In a survey we present a “menu” of game items — just as you see in MTX stores online or which consumers keep in their mind for mobile games where items are offered one at a time.

  • Consumers consider each item in relation to all the others
  • Such tradeoffs are at the heart of almost all consumer purchases
    • I.e., if the steak looks delicious at $35, maybe you decide to buy cheaper wine
  • A/B testing can’t address all these tradeoffs.

Conjoint analysis is a multi-variable technique that emulates real-world choices that consumers make. It’s the best method ever devised for optimizing pricing for maximum revenue. (It’s used for a lot of things, but pricing is our main concern.)

Conjoint Menuing determines the right price, for the most revenue, for bundles, promotions, and entire menus of products.

In our free trial offer we will optimize the prices of eight items, for one company, in return for the right to freely publicize the results to build our business. Just email me (hugh@bowenresearch.com) for the full PPT deck on our pricing service. For more questions call Hugh Bowen at Bowen Research at (650) 678-1543.