It’d have great graphics: heck, just look at this page
You’d have heard about it from a friend: we’ve done 500+ game research projects, console and now mobile/social, over the last 20 years. It’s very likely you know someone we’ve worked for.
You’d be impressed with its’ deep roots in console: I was the first producer in the game industry at Activision in 1981, marketed/produced 125 computer and console games 1981-1992, valued at $500 million retail
You’d appreciate its’ technical breakthroughs: I was one of the very first game focus group researchers, developed our own first rate app hardware recording setup for mobile usability, and now have a revolutionary math model for optimizing pricing/revenue of MTX items.
It’d be all about games: I love and am hopelessly fascinated by games, otherwise why would I have stuck with the industry for 32 years?
It’d be an adventure: Us too... we offer service in Asia, Europe, South America, etc.
The people would have vision beyond games: Beyond games I have studied the effects of too much screen time on our culture, and the breakdown of personal communication I call the fragmentation of the modern mind. Want proof? About half of Americans feel we’re talking much faster and interrupting each other more. To see my work, click here: www.thefragmind.com
It’d be on the cutting edge: Over the last 5 years I’ve done 50 mobile/social game studies, mainly usability. While I work on testing marketing materials, for me it’s really about the game itself - and the overwhelming majority of my work has been on the product - concept testing, focus groups on features, one on one usability for the close-up view. Games ‘R Us.
It’d have to be rock solid, no bugs or lag: We’re proven, with real depth of games experience.
Conjoint Menuing analysis has been the industry leading tool to optimize pricing for package goods for 30 years... and now a new version of it is ideally suited for mobile/online games. It balances item prices relative to each other - to maximize profit. We believe we can increase revenue 15%+.
Mobile game usability studies conducted directly by Bowen Research with highly trained US usability personnel. Given the nuances when analyzing an interface, and the special environment of games, it’s key to have expert game usability researchers. Service available in Tokyo, Seoul and Shanghai (other markets can be added). Contact Hugh Bowen for more information/pricing at: [email protected] or (650) 678-1543
50 mobile and Facebook game usability studies done since 2010 for Glu Mobile, Zynga, DeNA, TinyCo, Atari, TinyCo, Konami, Bandai Namco and various startups
Effectiveness: After 30 years of doing game research, this is the most effective research tool I’ve ever seen. If you are live streaming the individual sessions even busy developers typically will keep the video running at least in the corner of their monitor - and often immediately fix problems that are revealed.
For a video of a sample usability session: Click here for YouTube video
For the last 20 years, in order to become intimate with consumers, we’ve become intimate with the products - including games, websites and mobile products. We play every level of each game we test, and watch every move consumers make when playing. We fundamentally believe that face-to-face consumer study is key.
What do console games, the web and mobile games have in common? We study all three, and they are all essentially electronic interfaces &emdash; with the same issues of flow, clarity, and ease of use. Quite simply, this fascinates me. We are experts in learning if the consumer feels comfortable or frustrated, and if the overall interaction with the device is satisfying. If not, what should be changed? What is the likely level of market success?
If you agree that the key to success is to know the heart and soul of the electronic consumer, we can help. Call us today to discuss your qualitative and quantitative research needs for games, web and mobile, at: (650) 678-1543