img
Home
img Research img
img
img img About Us img Services img Clients img Studies img Contact img Sign Up img img
img
img
img

Bowen Research, your games, web and mobile experts Since 1992, Hugh Bowen has operated Bowen Research, a firm that studies consumer attitudes and behavior regarding high tech products, consumer electronics, software and web sites.

Due to the nature of Hugh’s customers and prior marketing and development experience, over time he developed considerable expertise studying a particular demographic — boys to young men.

From 1982 to 1992, he was a marketing manager in the videogame and computer industries. He developed and marketed over 125 games for Activision, Epyx, and Sega. He was a key executive at Sega when it was the fastest growing U.S. consumer company ever, meteorically rising from near zero to 55 percent U.S. market Share. He is a frequent speaker at industry trade shows, including E3 and the Software Publisher’s Association. He has also been published in the trade journal Games Business. He’s a Harvard English major with an MBA from UCLA, 1981.

Quantitative team, Macro Consulting — our partners for MTX pricing work are also expert in quantitative segmentation, branding, volume projection, etc.

European game research: Based on London, our European research game specialist firm has a broad research background in general; and in particular has done extensive work for Microsoft, Electronic Arts, etc., 50+ game projects on major titles in the last five years. Full capability for focus groups on games throughout Europe, can be conducted as joint US/European project.

img
See highlights of our micro transaction study, delivered as a panel at the Login conference click here

Research: Micro Transactions for online games
  - consumer likes, dislikes
  - reasons gamers never buy a micro transaction
  - most favorite items, promotions, etc.


Purchase the survey.
The Bowen Research full "Micro Transaction" Study, with demographic cross tabs and all typed in text comments from consumers, is now available for $1999
Call Hugh Bowen at (650) 712-1506 or click here to order
img
img
doc Read the Bowen Research Study: Young Male Attitudes on Email Marketing
See highlights of the cell phone interface study, based on individual consumer interviews click here

img
Research: Those Over 30 Can't Figure Cell Phones Out
To see blog article click here

Purchase the survey.
Bowen Research "Cell Phone Interface" Study is now available for $999
Call Hugh Bowen at (650) 712-1506 or click here to order
img
img img img
img img img
img img img
img
About | Services | Clients | Studies | Contact | Sign Up | Privacy Policy          Copyright © 2011 Bowen Research
img