Bowen Research, your games, web and mobile experts Since 1992, Hugh Bowen has operated Bowen Research, a firm that studies consumer attitudes and behavior regarding high tech products, consumer electronics, software and web sites.
Due to the nature of Hugh’s customers and prior marketing and development experience, over time he developed considerable expertise studying a particular demographic — boys to young men.
From 1982 to 1992, he was a marketing manager in the videogame and computer industries. He developed and marketed over 125 games for Activision, Epyx, and Sega. He was a key executive at Sega when it was the fastest growing U.S. consumer company ever, meteorically rising from near zero to 55 percent U.S. market Share. He is a frequent speaker at industry trade shows, including E3 and the Software Publisher’s Association. He has also been published in the trade journal Games Business. He’s a Harvard English major with an MBA from UCLA, 1981.
Quantitative team, Macro Consulting — our partners for MTX pricing work are also expert in quantitative segmentation, branding, volume projection, etc.
European game research: Based on London, our European research game specialist firm has a broad research background in general; and in particular has done extensive work for Microsoft, Electronic Arts, etc., 50+ game projects on major titles in the last five years. Full capability for focus groups on games throughout Europe, can be conducted as joint US/European project.