Bowen Research conducts studies on important marketing issues related to games, web and mobile. For more information on any of the studies shown here, or to inquire about conducting a study, please contact us.
Bowen Research recently conducted a national online survey on the impact of emotion in videogames. How important is emotion to videogame commercial and artistic success? This is an important topic for anyone who develops or markets electronic entertainment.
Read the article: Here's an extended version of Hugh Bowen's article that appeared in Game Informer Magazine. The version posted here includes some of the results of the full national survey.
Get the survey: The complete survey, Videogames: The Impact of Emotion, is available for $999. The survey features demographic cross tabs showing differences for males vs. females, casual vs. medium vs. heavy gamers, etc., and 100+ pages of direct text comments from gamers. To purchase, email firstname.lastname@example.org, or call (650) 712-1506.
Email marketing can effectively help companies connect with young males, but the communication must be relevant to their needs, according to a study by Bowen Research.
Hugh Bowen said his firm conducted the study to determine what impact email promotion was having on gamers. Marketers fear that spam and other concerns have made email marketing, while inexpensive, less effective than it once was.
"The main thing we found is the young men value the opportunity to provide feedback on products under development, which is second only to discount offers," Bowen said. "This is exactly what 1-to-1 marketing proponents have been saying, and this is certainly vindication of that idea."
How Research Helps Develop and Refine Military Training Techniques
|From Military Training Technology magazine (Volume 9, Issue 6, 2004) by Hugh Bowen
As the military begins developing "modestly massive" training programs—for maybe 100 players—and then moves on to those with truly massive capabilities, the parameters … read the full article
If your company serves the games, web or mobileconsumer industries, contact the research team that specializes in those areas. Bowen Research works with major international brands and start-ups alike to deliver information and analysis for product development, packaging and marketing communications.
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